AddUpCommerce
AddUpCommerce connects suppliers to distributors, replacing a manual, spreadsheet-driven sync process with an AI-assisted pipeline — suppliers list products using the PromoStandards data format, and the platform auto-syncs listings to distributors on a frequency the supplier controls, at a scale that can reach 100,000 products a month.
About the Brand
AddUpCommerce sits between suppliers and distributors in the promotional products supply chain. A supplier lists their catalog once, and the platform keeps distributors' product feeds current automatically — pricing, availability, specifications — instead of someone manually re-uploading spreadsheets every time stock or pricing changes. The AI layer does two jobs: it syncs on a schedule the supplier sets, and it flags whether the incoming product data is clean enough to be machine-readable ("AI-ready") or needs a human to fix it before it reaches a distributor. The platform also tracks distributor engagement, so a supplier can see which listings are actually converting.
Starting From Zero
There was no existing product to redesign — a plan and a feature list, nothing built or tested. The work was to take a rough scope and turn it into a real product: deciding which proposed features earned a place in the interface, which would add complexity without adding value, and how the whole thing should actually work end to end.
Designing for a Different Kind of User
The defining constraint wasn't the AI or the sync logic — it was the audience. AddUpCommerce is used by suppliers in their 50s and 60s, a group with little patience for interface novelty and low tolerance for ambiguity. That shifted the entire design priority from visual polish to usability:
Every screen was built around one question: can someone who doesn't consider themselves "good with computers" complete this task without help?
Strong visual hierarchy did the heavy lifting here — not to look good, but to make the correct next action obvious without requiring the user to search for it
Key Decisions
Ai ready vs Needs review is shown as a bar, where there is a criteria of percentage of 75% of data received only then the needs review is not shown and needs review is shown when its less than 75%
The sync setting was introduced by me so to make sure the product sync is done only when user wants to and not always or whenever they want.
The distributor engagement is recorded in a separate tab which helps to evaluate supplier what he gets his traction from and what sources work better and where he should sell more and what to sell more
Where It Stands
AddUpCommerce is currently in development, without live usage data yet. The work here reflects product judgment under real constraints — an underspecified brief, an unusual user base, and building information architecture and interaction patterns from nothing rather than refining something that already existed.
